GP LEVEL WS ON INVOLVEMENT OF SHGs IN SOCIAL ISSUES@15 BLOCKS

Welcome to SBCC Cell, Malda.

The SBCC Cell is functioning under the leadership of District Magistrate, Malda& the supervision & monitoring of Additional District Magistrate (General), Malda and subsequent programming and implementation under the guidance of deputy magistrate and District Nodal officer SBCC

Social & Behaviour Change Communication Cell (SBCC) uses the most powerful and fundamental human interaction – communication – for positive influence in the social dimensions. In this context communication goes beyond the delivery of a simple message or slogan to encompass the full range of ways in which people individually and collectively realise & convey the meaning of message. Among the powerful tools deployed by SBCC programmes are mass media, community-level activities, interpersonal communications, and informationand communication technologies.

Research consistently shows evidence-based communication programmes can increase knowledge, shift attitudes and cultural norms and produce changes in a wide variety of behaviours.



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Upcoming Events

# Social Mobilization during -6th Uttar Banga Utsav at Ramkrishnapally Primary School field from 23.01.17 to 24.01.17 through stall activity on various SBCC issues.

# 26th, 27th and 28th September 2016 at 9AM Integrated Development of the Educational Institution and Community Involvement.

# Gram Panchayat Level SBCC Training- 3rd Phase