Integrated Development of the Educational Institution and Community Involvement” with Meena Manch from 21.03.17 to 31.03.17

Welcome to SBCC Cell, Malda.

The SBCC Cell is functioning under the leadership of District Magistrate, Malda& the supervision & monitoring of Additional District Magistrate (General), Malda and subsequent programming and implementation under the guidance of deputy magistrate and District Nodal officer SBCC

Social & Behaviour Change Communication Cell (SBCC) uses the most powerful and fundamental human interaction – communication – for positive influence in the social dimensions. In this context communication goes beyond the delivery of a simple message or slogan to encompass the full range of ways in which people individually and collectively realise & convey the meaning of message. Among the powerful tools deployed by SBCC programmes are mass media, community-level activities, interpersonal communications, and informationand communication technologies.

Research consistently shows evidence-based communication programmes can increase knowledge, shift attitudes and cultural norms and produce changes in a wide variety of behaviours.

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Upcoming Events

# Social Mobilization during -6th Uttar Banga Utsav at Ramkrishnapally Primary School field from 23.01.17 to 24.01.17 through stall activity on various SBCC issues.

# 26th, 27th and 28th September 2016 at 9AM Integrated Development of the Educational Institution and Community Involvement.

# Gram Panchayat Level SBCC Training- 3rd Phase